hennie cabuhay
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just like the liquor
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hennie cabuhay
•
like Penny, but with an "h"
•
hennie cabuhay • just like the liquor • hennie cabuhay • like Penny, but with an "h" •
I’M looking for the next fun challenge
With my background in neuroscience, I was introduced to the world of advertising writing in the healthcare space. My assignments have ranged from global brand launches and social media tactics for breakthrough medicines to creative strategies for health-tech startups.
Some projects have yielded awards, including a 2019 campaign for American Heart Association’s NYC Go Red for Women that earned an Award of Excellence and a shortlist. In that same year, I landed a finalist spot in the US Cannes Young Lions competition for a concept campaign for the nonprofit End Allergies Together.
In recent years, I’ve been drawn to projects that challenge me in different ways—like in tech, outdoor, sports, and wellness. I’m currently seeking roles in new sectors, and I’m excited to apply the valuable lessons I’ve learned there. As I continue to evolve, I hope to work on projects that fulfill me and partners who are excited to do great work together.
Born in the Philippines, raised in NJ, and living in LA. currently a brand-launching, strategically minded copywriter; Previously an EMT with a CPR save, a D1 field hockey player, and a research assistant. A lover of the outdoors and a seasoned beginner in surfing, snowboarding, ice & rock climbing, hiking, and camping. I’m driven by purpose, sparked by curiosity, and I’m always looking for a new adventure.
About Hoon
Even though I still professionally go by Hennie, Hoon is the alter ego behind my creativity and the creator of this web world. It’s a childhood nickname that defines my adventurous spirit. She is fearless, fun, and quick on her feet. Just like there’s no work without play, there’s no Hennie without a Hoon.