hennie cabuhay

just like the liquor

hennie cabuhay

like Penny, but with an "h"

hennie cabuhay • just like the liquor • hennie cabuhay • like Penny, but with an "h" •

I’m looking for the next fun challenge

With my background in neuroscience, I was introduced to the world of advertising writing in the healthcare space. My assignments have ranged from global brand launches and social media tactics for breakthrough medicines to creative strategies for health-tech startups. I earned an Award of Excellence and a shortlist for a 2019 NYC Go Red for Women campaign for American Heart Association. That same year, I landed a finalist spot in the US Cannes Young Lions competition for a concept campaign for the nonprofit End Allergies Together (EAT).

In recent years, I’ve been drawn to projects that challenge me in different ways, like writing lines for NFL+. I also started frolic, an adventure club that believes in the magic of being in nature and exploring together. I host events and retreats geared towards outdoor adventure and self-exploration. Frolic is a space where you can try new things, play freely, and fail safely.

Today, I’m seeking roles in new sectors, including tech and wellness. As I continue to evolve, I hope to work on projects that fulfill me and partners who are excited to do great work together.

About Hoon’s World

Hoon is the alter ego behind my creativity and the creator of this web world. It’s a childhood nickname that defines my adventurous spirit. She is fearless, fun, and quick on her feet. Just like there’s no work without play, there’s no Hennie without a Hoon.