hennie cabuhay

just like the liquor

hennie cabuhay

like Penny, but with an "h"

hennie cabuhay • just like the liquor • hennie cabuhay • like Penny, but with an "h" •

I’m looking for the next fun challenge

With a background in neuroscience and philosophy, I started my career in advertising writing for healthcare brands. Assignments in my early years ranged from global brand launches and social media tactics for breakthrough medicines to creative strategies for health-tech startups. I earned an Award of Excellence and a shortlist for a 2019 NYC Go Red for Women campaign for American Heart Association. That same year, I landed a finalist spot in the US Cannes Young Lions competition for a concept campaign for the nonprofit End Allergies Together (EAT). More recently, I’ve been drawn to projects that challenge me in different ways, like writing lines for NFL+ or working with a mission-driven fashion brand.

Along the way, I found great people to start a founder-driven agency, InCommon Collective. Set in LA, we help small mission-driven brands grow. I also started frolic, an adventure club that believes in the magic of being in nature and exploring together. I host events and retreats around outdoor adventure and play. When I’m not hovering over a laptop writing copy, you’ll find me frolicking outside.

Today, I’m seeking roles in new spaces, including sports, tech, and wellness. As I continue to evolve, I hope to work on projects that fulfill me and with partners who want to do great work together.

About Hoon’s World

Hoon is the alter ego behind my creativity and the creator of this digital world. It’s a childhood nickname that defines my adventurous spirit. She is fearless, fun, and quick on her feet. Just like there’s no work without play, there’s no Hennie without a Hoon.